Janay Blazejewski — Art & Creative Director
The-Show-banner.jpg

The Show

Ad folk can be sooooo dramatic. And we put that trait to good use in the concept
and design for AdFed MN’s award show, The Show. We created a soap opera theme
that only Minnesotans could claim— “The Passive and The Aggressive.” Local ad
luminaries selflessly donated their bodies (and their dignity) to star in the campaign.

The project included emails, a call for entries, website, outdoor, book design,
reel bumpers, videos, and venue decor.

It turned out great. If you like that sort of thing.

CD: Janay Blazejewski
CW: Dave Reidinger, Tom Lord
Design: Amy Hardy, Erin Colasacco
Production Artist & Heavy Lifter: Adam Falkner

For the local advertising awards show, we created a soap opera theme in Minnesotans’ favorite dialect—
“The Passive and The Aggressive.” Produced on a shoestring budget, local ad luminaries selflessly donated
their bodies (and their dignity) to star in the campaign. The project included emails, a call for entries, website,
outdoor, book design, reel bumpers, videos, and venue decor. It turned out great. If you like that sort of thing.

Agency: Olson
CD: Janay Blazejewski
CW: Dave Reidinger, Tom Lord
Design: Amy Hardy, Erin Colasacco
Production Artist & All-Around Heavy Lifter: Adam Falkner

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