This work launched the Geek Squad brand nationally and positioned “Geeks” as superheroes.
To reward superfans (and there are some), we buried hidden messages in the print: what look like thin
lines under the agent names are actually a series of ones and zeroes that, converted, reveal additional copy.

Agency: Best Buy Internal
AD: Janay Blazejewski
CW: Matt Burgess (TV), Janay Blazejewski (print headlines), Laura Reilly (print)

COPY: I swear that “Vigilant” is my middle name. Actually, it's Charles, but “Vigilant” would be cool.

COPY: I swear that I'll be your right-hand man, your go-to guy and all other favorable business-related catchphrases.

COPY: I swear I will also protect you from spyware, hackers and other known offenders on aforementioned stakeout.

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