When the Tribune Media Group came to zig to launch their new blog network, they wanted
big results, fast. Over the next six weeks, we developed a campaign that captured not only the spirit
of the ChicagoNow.com bloggers, but of those who read (and comment on) their blogs. The campaign
encompassed print, radio, outdoor, online and promotions at Wrigley Field. During the first week of
the launch, there was a 234% increase in homepage traffic and a 50% jump in registered users.

AD: Janay Blazejewski
CW: Natalie Taylor, Geoff Berg

Sex and the Windy City stunt

To promote the new blog, “Sex and the Windy City,” we set up a car with steamed windows and had a couple "get busy" inside.

Parking Geek Stunt

To bring attention to the “Parking Geek” blogger, across from Wrigley Field, we did a little “alternative parking.”
It was named the HD image of the game and was covered on the local NBC website.

"Arresting Tales" stunt

To promote the “Arresting Tales” blog, we marched a chain gang up and down Michigan Ave.

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